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20160908093000.0 |
| 008 |
100317s2011 mnu eng |
| 020 |
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|a 0538746890 (student ed. : pbk.)
|
| 020 |
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|a 9780538746892 (student ed. : pbk.)
|
| 050 |
0 |
0 |
|a HD31
|b .K87 2011
|
| 090 |
0 |
0 |
|a HD31
|b .K87 2011
|
| 100 |
1 |
|
|a Kurtz, David L. ,
|e author
|
| 245 |
1 |
0 |
|a Contemporary marketing
|c David L. Kurtz
|
| 246 |
3 |
|
|i At head of cover title:
|a Boone & Kurtz
|
| 250 |
|
|
|a 2011 Update Ed.
|
| 260 |
|
|
|b Thomson Learning ,
|c c2011
|
| 300 |
|
|
|a xxxii, I-30 :
|b ill. ;
|c 28 cm.
|
| 505 |
0 |
|
|a 1. Designing Customer - Oriented marketing Strategies -- 2. Understanding and Markets -- 3. Target Market Selection -- 4. Product Decisions -- 5. Distribution Decision -- 6. Promotional Decisions -- 7.Pricing Decisions
|
| 650 |
|
0 |
|a Business
|
| 650 |
|
0 |
|a Management
|
| 700 |
1 |
|
|a Boone, Louis E. ,
|e author
|
| 999 |
|
|
|a 1000131103
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|