Contemporary marketing

Bibliographic Details
Main Authors: Kurtz, David L. (Author), Boone, Louis E. (Author)
Format: Book
Language:English
Published: Thomson Learning , c2011
Edition:2011 Update Ed.
Subjects:
Description
Physical Description:xxxii, I-30 : ill. ; 28 cm.
ISBN:0538746890 (student ed. : pbk.)
9780538746892 (student ed. : pbk.)