APA (7th ed.) Citation

Kurtz, D. L., & Boone, L. E. (2011). Contemporary marketing (2011 Update Ed.). Thomson Learning.

Chicago Style (17th ed.) Citation

Kurtz, David L., and Louis E. Boone. Contemporary Marketing. 2011 Update Ed. Thomson Learning, 2011.

MLA (9th ed.) Citation

Kurtz, David L., and Louis E. Boone. Contemporary Marketing. 2011 Update Ed. Thomson Learning, 2011.

Warning: These citations may not always be 100% accurate.