Marketing
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Mason, Ohio :
South-Western Cengage Learning ,
c2010
|
| Edition: | 10th ed |
| Subjects: |
Table of Contents:
- 1. The world of marketing
- 2. Analyzing marketing oppurtuities
- 3. Product decisions
- 4. Distribution decisions
- 5. Promotion and communication strategies
- 6. Pricing decisions
- 7. Technology-driven marketing