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00000cam a2200000 7i4500 |
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20180325093000.0 |
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100303s2010 ohu eng |
| 020 |
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|a 0324591098
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| 020 |
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|a 0324592280 (instructor's ed.)
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| 020 |
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|a 9780324591095
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|a 9780324592283 (instructor's ed.)
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| 050 |
0 |
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|a HF5415
|b .L262 2010
|
| 090 |
0 |
0 |
|a HF5415
|b .L262 2010
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| 100 |
1 |
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|a Lamb, Charles W. ,
|e author
|
| 245 |
1 |
0 |
|a Marketing
|c Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel
|
| 250 |
|
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|a 10th ed
|
| 260 |
|
|
|a Mason, Ohio :
|b South-Western Cengage Learning ,
|c c2010
|
| 300 |
|
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|a xviii, 708 p. :
|b col. ill. ;
|c 29 cm.
|
| 504 |
|
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|a Includes bibliographical references (p. 672-687) and indexes
|
| 505 |
0 |
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|a 1. The world of marketing -- 2. Analyzing marketing oppurtuities -- 3. Product decisions -- 4. Distribution decisions -- 5. Promotion and communication strategies -- 6. Pricing decisions -- 7. Technology-driven marketing
|
| 650 |
|
0 |
|a Marketing
|
| 650 |
|
0 |
|a Marketing
|x Management
|
| 700 |
1 |
|
|a Hair, Joseph F. ,
|e author
|
| 700 |
1 |
|
|a McDaniel, Carl, ,
|c Jr. ,
|d 1941- ,
|e author
|
| 999 |
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|a 1000131095
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|