Marketing

Bibliographic Details
Main Authors: Lamb, Charles W. (Author), Hair, Joseph F. (Author), McDaniel, Carl, Jr. 1941- (Author)
Format: Book
Language:English
Published: Mason, Ohio South-Western Cengage Learning c2010
Edition:10th ed
Subjects:
Description
Physical Description:xviii, 708 p. col. ill. 29 cm
ISBN:0324591098
0324592280 (instructor's ed.)
9780324591095
9780324592283 (instructor's ed.)