Marketing
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Mason, Ohio :
South-Western Cengage Learning ,
c2010
|
| Edition: | 10th ed |
| Subjects: |
| Physical Description: | xviii, 708 p. : col. ill. ; 29 cm. |
|---|---|
| Bibliography: | Includes bibliographical references (p. 672-687) and indexes |
| ISBN: | 0324591098 0324592280 (instructor's ed.) 9780324591095 9780324592283 (instructor's ed.) |