APA (7th ed.) Citation

Lamb, C. W., Hair, J. F., & McDaniel, C. (2010). Marketing (10th ed.). South-Western Cengage Learning.

Chicago Style (17th ed.) Citation

Lamb, Charles W., Joseph F. Hair, and Carl McDaniel. Marketing. 10th ed. Mason, Ohio: South-Western Cengage Learning, 2010.

MLA (9th ed.) Citation

Lamb, Charles W., et al. Marketing. 10th ed. South-Western Cengage Learning, 2010.