Research methods for business : a skill-building approach
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hoboken, N.J. :
Wiley ,
c2010
|
| Edition: | 5th ed |
| Subjects: |
Table of Contents:
- 1. Introduction to research
- 2. Scientific investigation
- 3. The research process: the broad problem area and defining the problem statement
- 4. The research process: theoretical framework and hypothesis development
- 5. The research process: elements of research design
- 6. Measurement of variables: operational definition
- 7. Measurement: scaling, reliability, validity
- 8. Data collection methods
- 9. Experimental design
- 10. Sampling
- 11. Quantitative data analysis
- 12. Quantitative data analysis: hypothesis testing
- 13. Qualitative data analysis
- 14. The research report