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00000cam a2200000 7i4500 |
| 001 |
0000065577 |
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20201229093000.0 |
| 008 |
100516s2010 -uk eng |
| 020 |
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|a 9780470744796 (pbk.)
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| 090 |
0 |
0 |
|a HD30.4
|b .S435 2010
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| 100 |
1 |
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|a Sekaran, Uma ,
|e author
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| 245 |
1 |
0 |
|a Research methods for business :
|b a skill-building approach
|c Uma Sekaran and Roger Bougie
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| 250 |
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|a 5th ed
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| 260 |
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|a Hoboken, N.J. :
|b Wiley ,
|c c2010
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| 300 |
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|a xvi, 468 p. :
|b ill. ;
|c 25 cm.
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| 504 |
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|a Includes bibliographical references and index
|
| 505 |
0 |
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|a 1. Introduction to research -- 2. Scientific investigation -- 3. The research process: the broad problem area and defining the problem statement -- 4. The research process: theoretical framework and hypothesis development -- 5. The research process: elements of research design -- 6. Measurement of variables: operational definition -- 7. Measurement: scaling, reliability, validity -- 8. Data collection methods -- 9. Experimental design -- 10. Sampling -- 11. Quantitative data analysis -- 12. Quantitative data analysis: hypothesis testing -- 13. Qualitative data analysis -- 14. The research report
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| 650 |
|
0 |
|a Business
|x Research
|x Methodology
|
| 700 |
1 |
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|a Bougie, Roger ,
|e author
|
| 999 |
|
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|a 1000130789
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|