Marketing research essentials

Bibliographic Details
Main Authors: McDaniel, Carl (Author), Gates, Roger H. 1942- (Author)
Format: Book
Language:English
Published: New York John Wiley & Sons c2008
Edition:6th ed
Subjects:
Description
Physical Description:xx, 493p. ill. 26cm. 1 CD-ROM (4 3/4 in.)
ISBN:9780470131985