APA (7th ed.) Citation

McDaniel, C., & Gates, R. H. (2008). Marketing research essentials (6th ed.). John Wiley & Sons.

Chicago Style (17th ed.) Citation

McDaniel, Carl, and Roger H. Gates. Marketing Research Essentials. 6th ed. New York: John Wiley & Sons, 2008.

MLA (9th ed.) Citation

McDaniel, Carl, and Roger H. Gates. Marketing Research Essentials. 6th ed. John Wiley & Sons, 2008.