Introduction To Business - Colby, Marvelle S.; Alkon, Selig (New York : HarperCollins Publishers, 1991)
1. The challenge of American business -- 2. Business formation -- 3. Management of the enterprise -- 4. Managing people and production -- 5. Marketing management -- 6. Management tools -- 7. Financial management -- 8. The challenge of the future
Includes bibliographical references and index
Keywords: Business; Industrial management