Marketing the sports organisation : building networks and relationships
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London ; New York :
Routledge ,
c2009
|
| Subjects: | |
| Online Access: | Table of contents only |
Table of Contents:
- 1. Relationship marketing for sports organisations : theoretical foundations and challenges
- 2. Strategic analysis for relationship marketing
- 3. Issues in implementing a relationship-marketing strategy
- 4. British judo case study : relationship marketing principles in a national governing body of sport
- 5. Conclusion