rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing the sports organisation
    sub title: building networks and relationships
  name:
    name part: Ferrand, Alain
    name part: 1952-
    role:
      role term: creator
    role:
      role term: author
  name:
    name part: McCarthy, Scott
    name part: 1958-
    role:
      role term: author
  type of resource: text
  origin info:
    place:
      place term: enk
    place:
      place term: London
    place:
      place term: New York
    publisher: Routledge
    date issued: c2009
    date issued: 2009
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xx, 297 p. : ill. ; 25 cm.
  table of contents: 1. Relationship marketing for sports organisations : theoretical foundations and challenges -- 2. Strategic analysis for relationship marketing -- 3. Issues in implementing a relationship-marketing strategy -- 4. British judo case study : relationship marketing principles in a national governing body of sport -- 5. Conclusion
  note: Alain Ferrand and Scott McCarthy
  note: Includes bibliographical references (p. 281-286) and index
  subject:
    topic: Relationship marketing
  subject:
    topic: Sports administration
  subject:
    topic: Sports
    topic: Societies, etc
    topic: Marketing
  identifier: 0415453305 (pbk.)
  identifier: 9780415453301 (pbk.)
  identifier: http://www.loc.gov/catdir/toc/ecip0811/2008004334.html
  related item:
    location:
      url: http://www.loc.gov/catdir/toc/ecip0811/2008004334.html
  record info:
    record creation date: 090623
    record change date: 20091228093000.0
    record identifier: 0000064464