http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
1. Relationship marketing for sports organisations : theoretical foundations and challenges -- 2. Strategic analysis for relationship marketing -- 3. Issues in implementing a relationship-marketing strategy -- 4. British judo case study : relationship marketing principles in a national governing body of sport -- 5. Conclusion
Includes bibliographical references (p. 281-286) and index