Marketing the sports organisation building networks and relationships

Bibliographic Details
Main Authors: Ferrand, Alain 1952- (Author), McCarthy, Scott 1958- (Author)
Format: Book
Language:English
Published: London ; New York Routledge c2009
Subjects:
Online Access:Table of contents only

MARC

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100 1 |a Ferrand, Alain  |d 1952-  |e author 
245 1 0 |a Marketing the sports organisation  |b building networks and relationships  |c Alain Ferrand and Scott McCarthy 
260 |a London ;  |a New York  |b Routledge  |c c2009 
300 |a xx, 297 p.  |b ill.  |c 25 cm 
650 0 |a Relationship marketing 
650 0 |a Sports administration 
650 0 |a Sports  |x Societies, etc.  |x Marketing 
700 1 |a McCarthy, Scott  |d 1958-  |e author 
856 4 1 |3 Table of contents only  |u http://www.loc.gov/catdir/toc/ecip0811/2008004334.html 
999 |a 1000128535  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus