|
|
|
|
| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000064464 |
| 005 |
20091228093000.0 |
| 008 |
090623s2009 enk eng |
| 020 |
|
|
|a 0415453305 (pbk.)
|
| 020 |
|
|
|a 9780415453301 (pbk.)
|
| 090 |
0 |
0 |
|a GV716
|b .F473 2009
|
| 100 |
1 |
|
|a Ferrand, Alain ,
|d 1952- ,
|e author
|
| 245 |
1 |
0 |
|a Marketing the sports organisation :
|b building networks and relationships
|c Alain Ferrand and Scott McCarthy
|
| 260 |
|
|
|a London ;
|a New York :
|b Routledge ,
|c c2009
|
| 300 |
|
|
|a xx, 297 p. :
|b ill. ;
|c 25 cm.
|
| 504 |
|
|
|a Includes bibliographical references (p. 281-286) and index
|
| 505 |
0 |
|
|a 1. Relationship marketing for sports organisations : theoretical foundations and challenges -- 2. Strategic analysis for relationship marketing -- 3. Issues in implementing a relationship-marketing strategy -- 4. British judo case study : relationship marketing principles in a national governing body of sport -- 5. Conclusion
|
| 650 |
|
0 |
|a Relationship marketing
|
| 650 |
|
0 |
|a Sports administration
|
| 650 |
|
0 |
|a Sports
|x Societies, etc.
|x Marketing
|
| 700 |
1 |
|
|a McCarthy, Scott ,
|d 1958- ,
|e author
|
| 856 |
4 |
1 |
|3 Table of contents only
|u http://www.loc.gov/catdir/toc/ecip0811/2008004334.html
|
| 999 |
|
|
|a 1000128535
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|