Marketing the sports organisation building networks and relationships

Marketing the sports organisation building networks and relationships

Bibliographic Details
Main Authors: Ferrand, Alain 1952- (Author), McCarthy, Scott 1958- (Author)
Format: Book
Language:English
Published: London ; New York Routledge c2009
Subjects:
Relationship marketing
Sports administration
Sports > Societies, etc. > Marketing
Online Access:Table of contents only
Description
Physical Description:xx, 297 p. ill. 25 cm
ISBN:0415453305 (pbk.)
9780415453301 (pbk.)

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