Marketing the sports organisation : building networks and relationships

Bibliographic Details
Main Authors: Ferrand, Alain , 1952- (Author), McCarthy, Scott , 1958- (Author)
Format: Book
Language:English
Published: London ; New York : Routledge , c2009
Subjects:
Online Access:Table of contents only
Description
Physical Description:xx, 297 p. : ill. ; 25 cm.
Bibliography:Includes bibliographical references (p. 281-286) and index
ISBN:0415453305 (pbk.)
9780415453301 (pbk.)