Principles of marketing
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New Delhi, India
Prentice Hall of India
c2008
|
| Edition: | 12th ed |
| Subjects: |
MARC
| LEADER | 00000cam a2200000 7i4500 | ||
|---|---|---|---|
| 001 | 0000064315 | ||
| 008 | 090604s2008 ii eng | ||
| 020 | |a 9788120332928 | ||
| 090 | 0 | 0 | |a HF5415 |b .K636 2008 |
| 100 | 1 | |a Kotler, Philip |e author | |
| 245 | 1 | 0 | |a Principles of marketing |c Philip Kotler, Gary Armstrong |
| 250 | |a 12th ed | ||
| 260 | |a New Delhi, India |b Prentice Hall of India |c c2008 | ||
| 300 | |a xxiv, 599 p. |b ill. (chiefly col.) |c 29 cm | ||
| 650 | 0 | |a Marketing | |
| 700 | 1 | |a Armstrong, Gary |q (Gary M.) |e author | |
| 999 | |a 1000129274 |b Book |c OPEN SHELF (30 DAYS) |e Gong Badak Campus | ||