Principles of marketing
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New Delhi, India :
Prentice Hall of India ,
c2008
|
| Edition: | 12th ed |
| Subjects: |
| Physical Description: | xxiv, 599 p. : ill. (chiefly col.) ; 29 cm. |
|---|---|
| Bibliography: | Includes bibliographical references (p. R-1 - R-30) and indexes |
| ISBN: | 9788120332928 |