International marketing
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New Delhi :
PHI Learning Private Limited ,
c2008
|
| Edition: | 3rd ed |
| Subjects: |
Table of Contents:
- 1. Basic concepts of international marketing
- 2. Trade theories, export promotion and marketing
- 3. Environment of international business
- 4. Consumer behavior
- 5. Product policy and planning
- 6. Advertising and promotion
- 7. Pricing
- 8. Distribution
- 9. International market selection, research, planning and control
- 10. Other topics of interest
- 11. International business risks
- 12. International marketing strategies