International marketing - Srinivasan, R. (New Delhi : PHI Learning Private Limited, 2008)
1. Basic concepts of international marketing -- 2. Trade theories, export promotion and marketing -- 3. Environment of international business -- 4. Consumer behavior -- 5. Product policy and planning -- 6. Advertising and promotion -- 7. Pricing -- 8. Distribution -- 9. International market selection, research, planning and control -- 10. Other topics of interest -- 11. International business risks -- 12. International marketing strategies
Includes bibliographical references and index
Keywords: Export marketing; International business enterprises