|
|
|
|
| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000064307 |
| 005 |
20100621.0 |
| 008 |
090604s2008 ii eng |
| 020 |
|
|
|a 9788120335981 (pbk.)
|
| 090 |
0 |
0 |
|a HF1009.5
|b .S65 2008
|
| 100 |
1 |
|
|a Srinivasan, R. ,
|e author
|
| 245 |
1 |
0 |
|a International marketing
|c R. Srinivasan
|
| 250 |
|
|
|a 3rd ed
|
| 260 |
|
|
|a New Delhi :
|b PHI Learning Private Limited ,
|c c2008
|
| 300 |
|
|
|a xvi, 251 p. :
|b ill. ;
|c 24 cm.
|
| 504 |
|
|
|a Includes bibliographical references and index
|
| 505 |
0 |
|
|a 1. Basic concepts of international marketing -- 2. Trade theories, export promotion and marketing -- 3. Environment of international business -- 4. Consumer behavior -- 5. Product policy and planning -- 6. Advertising and promotion -- 7. Pricing -- 8. Distribution -- 9. International market selection, research, planning and control -- 10. Other topics of interest -- 11. International business risks -- 12. International marketing strategies
|
| 650 |
|
0 |
|a Export marketing
|
| 650 |
|
0 |
|a International business enterprises
|
| 999 |
|
|
|a 1000129269
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|