Sales management : shaping future sales leaders

Sales management : shaping future sales leaders

Bibliographic Details
Main Authors: Tanner, John F. (Author), Erffmeyer, Robert (Author), Honeycutt, Earl D. (Author)
Format: Book
Language:English
Published: Upper Saddle River, NJ : Pearson Prentice Hall , c2009
Subjects:
Sales management
Sales management > Case studies
Selling
Selling > Case studies
Online Access:Table of contents only
Table of Contents:
  • 1. Strategic planning
  • 2. Sales leadership
  • 3. Analyzing customers and markets
  • 4. Designing and developing the sales force
  • 5. Process management
  • 6. Measurement, analysis, and knowledge management
  • 7. Cases

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