Managerial economics : economic tools for today's decision makers
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J. :
Prentice Hall ,
c2009
|
| Edition: | 6th ed |
| Subjects: | |
| Online Access: | Table of contents only |
Table of Contents:
- 1. Introduction
- 2. The firm and its goals
- 3. Supply and demand
- 4. Demand elasticity
- 5. Demand estimation and forecasting
- 6. The theory and estimation of production
- 7. The theory and estimation of cost
- 8. Pricing and output decisions : perfect competition and monopoly
- 9. Pricing and output decisions : monopolistic competition and oligopoly
- 10. Special pricing practices
- 11. Game theory and asymmetric information
- 12. Capital budgeting and risk
- 13. The Multinational Corporation and globalization
- 14. Government and industry: challenges and opportunities for today's manager
- 15. Managerial economics in action: the case of the refreshment beverage industry