http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
economic tools for today's decision makers
1. Introduction -- 2. The firm and its goals -- 3. Supply and demand -- 4. Demand elasticity -- 5. Demand estimation and forecasting -- 6. The theory and estimation of production -- 7. The theory and estimation of cost -- 8. Pricing and output decisions : perfect competition and monopoly -- 9. Pricing and output decisions : monopolistic competition and oligopoly -- 10. Special pricing practices -- 11. Game theory and asymmetric information -- 12. Capital budgeting and risk -- 13. The Multinational Corporation and globalization -- 14. Government and industry: challenges and opportunities for today's manager -- 15. Managerial economics in action: the case of the refreshment beverage industry
Includes bibliographical references and index