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00000cam a2200000 7i4500 |
| 001 |
0000064291 |
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20100621093000.0 |
| 008 |
090604s2009 nju eng |
| 020 |
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|a 0136040047 (casebound)
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| 020 |
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|a 9780136040040 (casebound)
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| 090 |
0 |
0 |
|a HD30.22
|b .K39 2009
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| 100 |
1 |
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|a Keat, Paul G. ,
|e author
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| 245 |
1 |
0 |
|a Managerial economics :
|b economic tools for today's decision makers
|c Paul G. Keat, Philip K.Y. Young
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| 250 |
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|a 6th ed
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| 260 |
|
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|a Upper Saddle River, N.J. :
|b Prentice Hall ,
|c c2009
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| 300 |
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|a xxiii, 598 p. :
|b ill. ;
|c 26 cm.
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| 504 |
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|a Includes bibliographical references and index
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| 505 |
0 |
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|a 1. Introduction -- 2. The firm and its goals -- 3. Supply and demand -- 4. Demand elasticity -- 5. Demand estimation and forecasting -- 6. The theory and estimation of production -- 7. The theory and estimation of cost -- 8. Pricing and output decisions : perfect competition and monopoly -- 9. Pricing and output decisions : monopolistic competition and oligopoly -- 10. Special pricing practices -- 11. Game theory and asymmetric information -- 12. Capital budgeting and risk -- 13. The Multinational Corporation and globalization -- 14. Government and industry: challenges and opportunities for today's manager -- 15. Managerial economics in action: the case of the refreshment beverage industry
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| 650 |
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0 |
|a Managerial economics
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| 700 |
1 |
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|a Young, Philip K. Y. ,
|e author
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| 856 |
4 |
1 |
|3 Table of contents only
|u http://www.loc.gov/catdir/toc/ecip0822/2008028750.html
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| 999 |
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|a 1000129262
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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