Essentials of services marketing

Bibliographic Details
Main Authors:	Lovelock, Christopher H. (Author), Chew, Patricia (Author), Wirtz, Jochen (Author)
Format:	Book
Language:	English
Published:	Singapore Prentice Hall c2009
Subjects:	Service industries > Marketing

Essentials of services marketing by Wirtz, Jochen, Lovelock, Christopher H.

Published 2018

Published 2013

Published 1991