Essentials of services marketing
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Singapore :
Prentice Hall ,
c2009
|
| Subjects: |
Table of Contents:
- 1. Understanding service products, consumers and markets
- 2. Applying the 4Ps to services
- 3. Managing the consumer interface
- 4. Implementing profitable service strategies
- 5. Cases