rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Essentials of services marketing
  title info:
    title: Services marketing
  name:
    name part: Lovelock, Christopher H.
    role:
      role term: creator
    role:
      role term: author
  name:
    name part: Chew, Patricia
    role:
      role term: author
  name:
    name part: Wirtz, Jochen
    role:
      role term: author
  type of resource: text
  origin info:
    place:
      place term: si
    place:
      place term: Singapore
    publisher: Prentice Hall
    date issued: c2009
    date issued: 2009
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xxxii, 567 p. : col. ill. ; 28 cm.
  table of contents: 1. Understanding service products, consumers and markets -- 2. Applying the 4Ps to services -- 3. Managing the consumer interface -- 4. Implementing profitable service strategies -- 5. Cases
  note: Christopher Lovelock, Jochen Wirtz, Patricia Chew
  note: Includes bibliographical references and index
  subject:
    topic: Service industries
    topic: Marketing
  identifier: 9789810679958
  identifier: 9810679955
  record info:
    record creation date: 090604
    record change date: 20210420093000.0
    record identifier: 0000064280