Essentials of services marketing

Bibliographic Details
Main Authors: Lovelock, Christopher H. (Author), Chew, Patricia (Author), Wirtz, Jochen (Author)
Format: Book
Language:English
Published: Singapore Prentice Hall c2009
Subjects:

MARC

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100 1 |a Lovelock, Christopher H.  |e author 
245 1 0 |a Essentials of services marketing  |c Christopher Lovelock, Jochen Wirtz, Patricia Chew 
246 3 0 |a Services marketing 
260 |a Singapore  |b Prentice Hall  |c c2009 
300 |a xxxii, 567 p.  |b col. ill.  |c 28 cm 
650 0 |a Service industries  |x Marketing 
700 1 |a Chew, Patricia  |e author 
700 1 |a Wirtz, Jochen  |e author 
999 |a 1000129259  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus