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00000cam a2200000 7i4500 |
| 001 |
0000064280 |
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20210420093000.0 |
| 008 |
090604s2009 si eng |
| 020 |
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|a 9789810679958
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| 020 |
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|a 9810679955
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| 090 |
0 |
0 |
|a HD9980.5
|b .L68 2009
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| 100 |
1 |
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|a Lovelock, Christopher H. ,
|e author
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| 245 |
1 |
0 |
|a Essentials of services marketing
|c Christopher Lovelock, Jochen Wirtz, Patricia Chew
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| 246 |
3 |
0 |
|a Services marketing
|
| 260 |
|
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|a Singapore :
|b Prentice Hall ,
|c c2009
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| 300 |
|
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|a xxxii, 567 p. :
|b col. ill. ;
|c 28 cm.
|
| 504 |
|
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|a Includes bibliographical references and index
|
| 505 |
0 |
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|a 1. Understanding service products, consumers and markets -- 2. Applying the 4Ps to services -- 3. Managing the consumer interface -- 4. Implementing profitable service strategies -- 5. Cases
|
| 650 |
|
0 |
|a Service industries
|x Marketing
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| 700 |
1 |
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|a Chew, Patricia ,
|e author
|
| 700 |
1 |
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|a Wirtz, Jochen ,
|e author
|
| 999 |
|
|
|a 1000129259
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|