Essentials of services marketing
| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Singapore :
Prentice Hall ,
c2009
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| Subjects: |
| Physical Description: | xxxii, 567 p. : col. ill. ; 28 cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9789810679958 9810679955 |