Introduction to electronic commerce
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ :
Prentice Hall ,
c2009
|
| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Table of contents only |
Table of Contents:
- 1. Overview of electronic commerce
- 2. E-marketplaces : structures and mechanisms
- 3. Retailing in electronic commerce : products and services
- 4. Online consumer behavior, market research, and advertisement
- 5. B2B e-commerce
- 6. E-supply chains, collaborative commerce, and corporate portals
- 7. Innovative EC systems : from e-government and e-learning to consumer-to-consumer commerce
- 8. Social networks and industry disruptors in the Web 2.0 environment
- 9. Mobile computing and commerce
- 10. E-commerce security
- 11. Electronic payment systems, order fulfillment, and other services
- 12. E-commerce strategy, justification, and global implementation