http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
1. Overview of electronic commerce -- 2. E-marketplaces : structures and mechanisms -- 3. Retailing in electronic commerce : products and services -- 4. Online consumer behavior, market research, and advertisement -- 5. B2B e-commerce -- 6. E-supply chains, collaborative commerce, and corporate portals -- 7. Innovative EC systems : from e-government and e-learning to consumer-to-consumer commerce -- 8. Social networks and industry disruptors in the Web 2.0 environment -- 9. Mobile computing and commerce -- 10. E-commerce security -- 11. Electronic payment systems, order fulfillment, and other services -- 12. E-commerce strategy, justification, and global implementation
Efraim Turban, David King, Judy Lang ; with contributions by Linda Lai ... [et al.]
Prev. ed. published under title: Introduction to e-commerce
Includes bibliographical references (p. 521-544) and index