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00000cam a2200000 7i4500 |
| 001 |
0000063408 |
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20091103093000.0 |
| 008 |
090531s2009 nju eng |
| 020 |
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|a 0136033245 (pbk.)
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| 020 |
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|a 9780136033240 (pbk.)
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| 090 |
0 |
0 |
|a HF5548.32
|b .T87 2009
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| 100 |
1 |
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|a Turban, Efraim ,
|e author
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| 245 |
1 |
0 |
|a Introduction to electronic commerce
|c Efraim Turban, David King, Judy Lang ; with contributions by Linda Lai ... [et al.]
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| 250 |
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|a 2nd ed
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| 260 |
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|a Upper Saddle River, NJ :
|b Prentice Hall ,
|c c2009
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| 300 |
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|a xliii, 578 p. :
|b col. ill. ;
|c 26 cm.
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| 500 |
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|a Prev. ed. published under title: Introduction to e-commerce
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| 504 |
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|a Includes bibliographical references (p. 521-544) and index
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| 505 |
0 |
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|a 1. Overview of electronic commerce -- 2. E-marketplaces : structures and mechanisms -- 3. Retailing in electronic commerce : products and services -- 4. Online consumer behavior, market research, and advertisement -- 5. B2B e-commerce -- 6. E-supply chains, collaborative commerce, and corporate portals -- 7. Innovative EC systems : from e-government and e-learning to consumer-to-consumer commerce -- 8. Social networks and industry disruptors in the Web 2.0 environment -- 9. Mobile computing and commerce -- 10. E-commerce security -- 11. Electronic payment systems, order fulfillment, and other services -- 12. E-commerce strategy, justification, and global implementation
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| 650 |
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0 |
|a Electronic commerce
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| 700 |
1 |
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|a King, David R. ,
|e author
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| 700 |
1 |
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|a Lang, Judy ,
|d 1950- ,
|e author
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| 856 |
4 |
1 |
|3 Table of contents only
|u http://www.loc.gov/catdir/toc/ecip0820/2008025903.html
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| 999 |
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|a 1000128617
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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