Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

Bibliographic Details
Main Authors: Kim, W. Chan (Author), Mauborgne, Rene´e (Author)
Format: Book
Language:English
Published: Boston, Mass. : Harvard Business School Press , c2005
Subjects:
Market segmentation
New products
Table of Contents:
  • 1. Blue ocean strategy
  • 2. Formulating blue ocean strategy
  • 3. Executing blue ocean strategy

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