Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

Bibliographic Details
Main Authors:	Kim, W. Chan (Author), Mauborgne, Rene´e (Author)
Format:	Book
Language:	English
Published:	Boston, Mass. : Harvard Business School Press , c2005
Subjects:	Market segmentation New products

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