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00000cam a2200000 7i4500 |
| 001 |
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| 008 |
090528s2005 mau eng |
| 020 |
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|a 1591396190
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| 020 |
|
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|a 9781591396192
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| 090 |
0 |
0 |
|a HF5415.153
|b .K53 2005
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| 100 |
1 |
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|a Kim, W. Chan
|e author
|
| 245 |
1 |
0 |
|a Blue ocean strategy
|b how to create uncontested market space and make the competition irrelevant
|c W. Chan Kim, Renee Mauborgne
|
| 260 |
|
|
|a Boston, Mass.
|b Harvard Business School Press
|c c2005
|
| 300 |
|
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|a xv, 240 p
|b ill.
|c 25 cm
|
| 650 |
|
0 |
|a Market segmentation
|
| 650 |
|
0 |
|a New products
|
| 700 |
1 |
|
|a Mauborgne, Rene´e
|e author
|
| 999 |
|
|
|a 1000128326
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|
| 999 |
|
|
|a 1000131357
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|