|
|
|
|
| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000063123 |
| 005 |
20180313093000.0 |
| 008 |
090528s2005 mau eng |
| 020 |
|
|
|a 1591396190
|
| 020 |
|
|
|a 9781591396192
|
| 090 |
0 |
0 |
|a HF5415.153
|b .K53 2005
|
| 100 |
1 |
|
|a Kim, W. Chan ,
|e author
|
| 245 |
1 |
0 |
|a Blue ocean strategy :
|b how to create uncontested market space and make the competition irrelevant
|c W. Chan Kim, Renee Mauborgne
|
| 260 |
|
|
|a Boston, Mass. :
|b Harvard Business School Press ,
|c c2005
|
| 300 |
|
|
|a xv, 240 p :
|b ill. ;
|c 25 cm.
|
| 504 |
|
|
|a Includes bibliographical references (p. [223]-229) and index
|
| 505 |
0 |
|
|a 1. Blue ocean strategy -- 2. Formulating blue ocean strategy -- 3. Executing blue ocean strategy
|
| 650 |
|
0 |
|a Market segmentation
|
| 650 |
|
0 |
|a New products
|
| 700 |
1 |
|
|a Mauborgne, Rene´e ,
|e author
|
| 999 |
|
|
|a 1000128326
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|
| 999 |
|
|
|a 1000131357
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|