Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Boston, Mass. :
Harvard Business School Press ,
c2005
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| Subjects: |
| Physical Description: | xv, 240 p : ill. ; 25 cm. |
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| Bibliography: | Includes bibliographical references (p. [223]-229) and index |
| ISBN: | 1591396190 9781591396192 |