Blue ocean strategy how to create uncontested market space and make the competition irrelevant

Bibliographic Details
Main Authors: Kim, W. Chan (Author), Mauborgne, Rene´e (Author)
Format: Book
Language:English
Published: Boston, Mass. Harvard Business School Press c2005
Subjects:
Description
Physical Description:xv, 240 p ill. 25 cm
ISBN:1591396190
9781591396192