Persuading people : an introduction to rhetoric
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
Palgrave Macmillan ,
c2005
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| Edition: | 2nd ed |
| Subjects: |
Table of Contents:
- 1. Introduction: rhetoric defined
- 2. Personality and stance
- 3. Pathos and emotional engagement
- 4. Reason: the resources of argument
- 5. Reason: choice and judgement
- 6. The persuasive process
- 7. The persuasive repertoire
- 8. Practising persuasion
- 9. Conclusion: fast forward