http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
1. Introduction: rhetoric defined -- 2. Personality and stance -- 3. Pathos and emotional engagement -- 4. Reason: the resources of argument -- 5. Reason: choice and judgement -- 6. The persuasive process -- 7. The persuasive repertoire -- 8. Practising persuasion -- 9. Conclusion: fast forward
Includes bibliographical references and index