Persuading people : an introduction to rhetoric - Cockcroft, Robert; Cockcroft, Susan M. (New York : Palgrave Macmillan, 2005)
1. Introduction: rhetoric defined -- 2. Personality and stance -- 3. Pathos and emotional engagement -- 4. Reason: the resources of argument -- 5. Reason: choice and judgement -- 6. The persuasive process -- 7. The persuasive repertoire -- 8. Practising persuasion -- 9. Conclusion: fast forward
Includes bibliographical references and index
Keywords: English language -- Rhetoric; Persuasion (Rhetoric); Rhetoric