Business to business market research [electronic resource] : understanding and measuring business markets
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| Corporate Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
London :
Kogan Page ,
2005
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| Series: | Market research in practice series
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click for information |
Table of Contents:
- 1. The business to business market research industry
- 2. Sampling for B2B research
- 3. Trends in B2B research
- 4. What works and does not work in B2B research
- 5. The B2B research process: I Desk research