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0000062755 |
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20100815093000.0 |
| 008 |
090526s2005 enk eng |
| 020 |
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|a 1423728793 (electronic bk.)
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| 020 |
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|a 9781423728795 (electronic bk.)
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| 090 |
0 |
0 |
|a HF5415.1263
|b .M365 2005
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| 100 |
1 |
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|a McNeil, Ruth ,
|e author
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| 245 |
1 |
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|a Business to business market research [electronic resource] :
|b understanding and measuring business markets
|c Ruth McNeil
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| 260 |
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|a London :
|b Kogan Page ,
|c 2005
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| 300 |
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|a x, 310 p. :
|b ill. ;
|c 24 cm.
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| 440 |
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|a Market research in practice series
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| 500 |
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|a Published in association with the Market Research Society
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| 504 |
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|a Includes bibliographical references (p. 299-301) and index
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| 505 |
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|a 1. The business to business market research industry -- 2. Sampling for B2B research -- 3. Trends in B2B research -- 4. What works and does not work in B2B research -- 5. The B2B research process: I Desk research
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| 533 |
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|a Electronic reproduction
|b Boulder, Colo.
|c NetLibrary
|d 2005
|n Available via World Wide Web
|n Access may be limited to NetLibrary affiliated libraries
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| 538 |
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|a Mode of access: World Wide Web
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| 650 |
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0 |
|a Industrial marketing
|x Research
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| 710 |
2 |
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|a Market Research Society
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| 710 |
2 |
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|a NetLibrary, Inc
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| 856 |
4 |
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|3 Bibliographic record display
|u http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=137388
|z An electronic book accessible through the World Wide Web; click for information
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| 999 |
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|a 1000125123
|b Electronic Resource
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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