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20091110093000.0 |
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090525s2005 nyu b 001 0 eng |
| 020 |
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|a 0849316731 (hbk.)
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| 020 |
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|a 9780849316739 (hbk.)
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| 090 |
0 |
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|a HD9000.5
|b .F86 2005
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| 100 |
1 |
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|a Fuller, Gordon W. ,
|e author
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| 245 |
1 |
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|a New food product development :
|b from concept to marketplace
|c Gordon W. Fuller
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| 250 |
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|a 2nd ed
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| 260 |
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|a Boca Raton, New York :
|b CRC Press ,
|c c2005
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| 300 |
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|a 388 p. :
|b ill. ;
|c 25 cm.
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| 440 |
|
0 |
|a CRC series in contemporary food science
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| 504 |
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|a Includes bibliographical references and index
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| 505 |
0 |
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|a 1. New food products and new food product development in a nutshell: the mystique and mythology of new product development -- 2. The generation of new product ideas -- 3. Organizing for new product development -- 4. The strategists: their impact on screening for product development -- 5. The tacticians: how they influence product development -- 6. The legal department: protecting the company, its name, goodwill and image -- 7. Quality control: protecting the customer, the product and the company -- 8. Going to market: success of failure? -- 9. Going outside for new product development -- 10. New food product development in the food service industry -- 11. Product development for the food ingredient industry -- 12. What i have learned so far
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| 650 |
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|a Food industry and trade
|x Technological innovations
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| 650 |
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0 |
|a Food
|x Marketing
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| 650 |
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0 |
|a Food
|x Research
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| 650 |
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0 |
|a New products
|x Marketing
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| 650 |
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0 |
|a Product management
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| 856 |
4 |
2 |
|3 Publisher description
|u http://www.loc.gov/catdir/enhancements/fy0646/2004045485-d.html
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| 999 |
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|a 1000128882
|b Book
|c OPEN SHELF (30 DAYS)
|e Tembila Campus
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| 999 |
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|a 1000128883
|b Book
|c OPEN SHELF (30 DAYS)
|e Tembila Campus
|