http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
1. Keys to new product success and failure -- 2. Developing an innovation strategy -- 3. The product development process -- 4. The knowledge base for product development -- 5. The consumer in product development -- 6. Managing the product development process -- 7. Case studies: product development in the food system -- 8. Improving the product development process
Mary Earle, Richard Earle and Allan Anderson
Includes bibliographical references and index
Woodhead Publishing in food science and technology