Principles of marketing
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Cincinnati, Ohio :
South-Western Publishing ,
c1992
|
| Subjects: |
Table of Contents:
- 1. Analyzing marketing opportunities
- 2. Product decisions
- 3. Distribution decisions
- 4. Promotion decisions
- 5. Pricing decisions
- 6. Marketing management
- 7. Special topics in marketing