rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Principles of marketing
  name:
    name part: Lamb, Charles W.
    role:
      role term: creator
    role:
      role term: author
  name:
    name part: Hair, Joseph F.
    role:
      role term: author
  name:
    name part: McDaniel, Carl
    role:
      role term: author
  type of resource: text
  origin info:
    place:
      place term: ohu
    place:
      place term: Cincinnati, Ohio
    publisher: South-Western Publishing
    date issued: c1992
    date issued: 1992
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xxxv, 757 p. : ill. (chiefly col.) ; 26 cm.
  table of contents: 1. Analyzing marketing opportunities -- 2. Product decisions -- 3. Distribution decisions -- 4. Promotion decisions -- 5. Pricing decisions -- 6. Marketing management -- 7. Special topics in marketing
  note: Charles W. Lamb, Joseph F. Hair, Carl McDaniel
  note: Includes bibliographical references and index
  subject:
    topic: Marketing
  subject:
    topic: Marketing
    topic: Management
  classification: HF6415 .L36 1992
  identifier: 0538813687
  identifier: 9780538817318
  record info:
    record creation date: 090503
    record change date: 20150730093000.0
    record identifier: 0000062312