http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
xxxv, 757 p. : ill. (chiefly col.) ; 26 cm.
1. Analyzing marketing opportunities -- 2. Product decisions -- 3. Distribution decisions -- 4. Promotion decisions -- 5. Pricing decisions -- 6. Marketing management -- 7. Special topics in marketing
Charles W. Lamb, Joseph F. Hair, Carl McDaniel
Includes bibliographical references and index