Principles of marketing

Bibliographic Details
Main Authors: Lamb, Charles W. (Author), Hair, Joseph F. (Author), McDaniel, Carl (Author)
Format: Book
Language:English
Published: Cincinnati, Ohio South-Western Publishing c1992
Subjects:

MARC

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100 1 |a Lamb, Charles W.  |e author 
245 1 0 |a Principles of marketing  |c Charles W. Lamb, Joseph F. Hair, Carl McDaniel 
260 |a Cincinnati, Ohio  |b South-Western Publishing  |c c1992 
300 |a xxxv, 757 p.  |b ill. (chiefly col.)  |c 26 cm 
650 0 |a Marketing 
650 0 |a Marketing  |x Management 
700 1 |a Hair, Joseph F.  |e author 
700 1 |a McDaniel, Carl  |e author 
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