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00000cam a2200000 7i4500 |
| 001 |
0000062312 |
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20150730093000.0 |
| 008 |
090503s1992 ohu eng |
| 020 |
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|a 0538813687
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| 020 |
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|a 9780538817318
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| 050 |
0 |
0 |
|a HF6415
|b .L36 1992
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| 090 |
0 |
0 |
|a HF6415
|b .L36 1992
|
| 100 |
1 |
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|a Lamb, Charles W. ,
|e author
|
| 245 |
1 |
0 |
|a Principles of marketing
|c Charles W. Lamb, Joseph F. Hair, Carl McDaniel
|
| 260 |
|
|
|a Cincinnati, Ohio :
|b South-Western Publishing ,
|c c1992
|
| 300 |
|
|
|a xxxv, 757 p. :
|b ill. (chiefly col.) ;
|c 26 cm.
|
| 504 |
|
|
|a Includes bibliographical references and index
|
| 505 |
0 |
|
|a 1. Analyzing marketing opportunities -- 2. Product decisions -- 3. Distribution decisions -- 4. Promotion decisions -- 5. Pricing decisions -- 6. Marketing management -- 7. Special topics in marketing
|
| 650 |
|
0 |
|a Marketing
|
| 650 |
|
0 |
|a Marketing
|x Management
|
| 700 |
1 |
|
|a Hair, Joseph F. ,
|e author
|
| 700 |
1 |
|
|a McDaniel, Carl ,
|e author
|
| 999 |
|
|
|a 1000013728
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|