Principles of marketing
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Cincinnati, Ohio :
South-Western Publishing ,
c1992
|
| Subjects: |
| Physical Description: | xxxv, 757 p. : ill. (chiefly col.) ; 26 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0538813687 9780538817318 |