Principles of marketing
| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Cincinnati, Ohio
South-Western Publishing
c1992
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| Subjects: |
| Physical Description: | xxxv, 757 p. ill. (chiefly col.) 26 cm |
|---|---|
| ISBN: | 0538813687 9780538817318 |