APA (7th ed.) Citation

Lamb, C. W., Hair, J. F., & McDaniel, C. (1992). Principles of marketing. South-Western Publishing.

Chicago Style (17th ed.) Citation

Lamb, Charles W., Joseph F. Hair, and Carl McDaniel. Principles of Marketing. Cincinnati, Ohio: South-Western Publishing, 1992.

MLA (9th ed.) Citation

Lamb, Charles W., et al. Principles of Marketing. South-Western Publishing, 1992.