Strategic management of technology and innovation

Bibliographic Details
Main Authors: Burgelman, Robert A. (Author), Christensen, Clayton M. (Author), Wheelwright, Steven C. , 1943- (Author)
Format: Book
Language:English
Published: Boston : McGraw-Hill Irwin , c2009
Edition:5th ed
Subjects:
Table of Contents:
  • 1. Integrating technology and strategy: a general management perspective
  • 2. Design and implementation of technology strategy: an evolutionary perspective
  • 3. Enactment of technology strategy-developing a firm's innovative capabilities
  • 4.Enactment of technology strategy-creating and implementing a development strategy
  • 5. Conclusion: innovation challenges in establishes firms